Vypr - On Fire Marketing
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Vypr

Vypr

See what our clients are saying about us!

Vypr is a mobile survey app which allows FMCG businesses to pose questions to consumers to inform their market research and product testing. Consumers answer ‘steers’ via the app, accruing points and which can be exchanged for cash.

Brief

Keeping consumers engaged with the app and encouraging regular use is essential to the success of the app and Vypr realised early on that social media could part a key part in this. By setting topical steers each week and sharing the results on social channels, app users are able to see the life of a steer from start to finish, improving their trust in the app.

The Results

  • Customer queries via social media effectively managed
  • 2% user engagement rate on Facebook

The Channels

  • Facebook
  • Twitter