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Using your own social media is pretty much simplicity itself. We all know how to use each different social network; Facebook is for general updates for everyone from your grandmother to your high school sweetheart, Twitter is for current events and general arguing, Instagram is for food/drinks/pets/bragging and LinkedIn is for… well, nobody’s fully sure, but Microsoft just paid loads of money for it. Running your own social media presence is absolutely fine, but to this day many businesses – especially small businesses – don’t quite grasp that using social media as a brand is not only a little more complex, but a totally different ball game. There still persists a viewpoint that a company profile can be used in exactly the same way that a personal account can. Company social media updates aren’t just representing the views or opinions of one...