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For many office workers, the current situation has forced us into a corner - quite literally. Since mid-March, I’ve been working out-of-office and dragging myself from my bed to my makeshift desk in the corner of my bedroom, instead of from my bed to the Royton-based OFM office. As you can imagine, there's plenty of pros and cons to working from home, and today I'd like to explore both sides, and how I’ve personally overcome some of the negatives. Let’s take a quick look at the pros: • I have my kitchen and bathroom right there (no need for potentially embarrassing work toilet stinkies!) • I save money on transport • No commute (these can be stressful, especially using public transport) • I save money on laundry (who's gonna judge me for wearing the same t-shirt three days in a row?) • I have more flexibility...

  Just what is it that we do here at On Fire Marketing? Well, for me personally, my job consists of various activities, including writing the odd blog post to provide a bit of easy reading for you - yes, you, reading this now. From a purely egotistical perspective, I'll share the details of a day in the life of Will Greenwood (no, not the World Cup-winning rugby player), and from a business perspective, I'll share some of the processes we go through here at On Fire to give you an insight into how we help our clients.   (Not so) bright-eyed and bushy-tailed    I begin my day by waking up at around 6am at my house in Manchester. My irritating yet effective iPhone alarm pierces my eardrums and signals it's time for me to drag my semi-lifeless body out of bed, and start...

What's happened to our English? We have to admit it, there's an issue from the Baby Boomers to Gen Z when it comes to basic English. I've put Gen Z in there as well, as it seems unfair to pile all the blame on their elders, even if the next generation have fairly terrible English thanks to the ones that preceded it. You only have to spend five minutes on Facebook to see an abundance of silly errors that are varying degrees of irritating, depending on your outlook. Me? It bothers me - in fact, it infuriates me! As the son of a former teacher, so much emphasis was placed on SPAG (Spelling, Punctuation and Grammar, for those who love an acronym) and having had this conversation about 'bad' English with a few people, the sum total of advice is 'to...

We're on the hunt for a fantastic freelancer! Michelle's off on maternity leave soon and we need an extra pair of hands to keep our clients' social media in tip-top shape! You'll be needed for between two & four days per week from Oct 21st 2019 through to the end of the year (although we may need you a bit longer than that!). Take a look at the job description below and get in touch if you think it's for you! Job Title: Social Media Account Manager (Freelance) Location: Oldham, Greater Manchester Hours: 2-4 days per week Rate: Negotiable Dates required: Oct 21st - Dec 20th 2019 (approximate) Reports To: Managing Director About On Fire Marketing We’re not like other marketing agencies, we do things differently. We’re a micro agency, and we work only with small, independent businesses, to support their online marketing – whether it’s running their Facebook page...

  A few weeks ago, something odd happened that started a conversation at On Fire, as well as with some of our clients, friends and colleagues. A sponsored tweet by Carlsberg popped up in various feeds – but the tweet was decidedly uncomplimentary. The conversations quickly switched from ‘Why would Carlsberg promote that?’ to ‘What’s the next stage of this campaign?’ All was clear a few days later, when Carlsberg released a bigger campaign, admitting they’d lost their way and only cared about the cheapest beer they could make. Videos of Carlsberg’s UK staff reading out horrible social media posts were uploaded and Carlsberg promised they were serious about beer, looking at every stage of their brewing process and now their lager was ‘fixed’. Did social media literally change their business? Did Carlsberg just make a hash of the campaign, though? Using social media...

You’re on a date. You’ve put in the leg work, you know a bit about them and had a snoop at their Facebook to see what they like. You talk about you and what you do, but they just don’t seem interested. Sound familiar? Loads of small businesses have focussed for years on building those lovely, shiny follower and like numbers and are now left feeling unloved, feeling like they’re talking to a brick wall. What’s gone wrong? Echo chamber The clue is in the world ‘social’ really, unlike more traditional forms of marketing, social media is a two-way street. Constantly shouting about how awesome you are and the fantastic new product you’ve designed isn’t enough to be heard amongst the cacophony of other tweets and posts – plus you’ll only sound like you’re bragging and no one likes that. We’re not just...

In a highly competitive and noisy market, making your brand stand out above the rest and resonate with its target audience is the Holy Grail. Humanising your brand and making it appeal to your audience is key to building powerful relationships and displaying your brand values. One great way to humanise your business is through storytelling… What is brand storytelling? Brand storytelling is an effective way to communicate with your customers. It taps into their emotions by doing more than simply selling products. One theory about why humans learned to speak states that it was to share stories and gossip as much as it was to learn how to say “Look out for that woolly mammoth…”. Your business is a rich vein of stories and anecdotes, but it’s easy to get caught up in ‘selling products’ and forget about the history and people...

If you Google ‘social media’, you’ll find a raft of articles about how it’s damaging to mental health, making us anti-social, turning us into insular zombies and stopping us from going and playing outside. In truth, social media is simply a convenient thing to blame for a number of problems, which are strikingly familiar to the issues said to be caused by television in the 70s and 80s – but as social media is now part of almost every aspect of our lives, the accusations levelled at it are likely to stick around. Not great news for brands using social media, right? Well, yes and no… Think positive Social media can be perceived as being very negative, thanks to internet trolls, hate speech, body shaming and any number of other examples. Many ordinary people can find themselves being sucked into quite negative speech patterns...