Blog - On Fire Marketing
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Blog

Let’s Eat Grandma!

What's happened to our English? We have to admit it, there's an issue from the Baby Boomers to Gen Z ...
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What is it about Autumn that seems to suck the creativity out of marketing companies?

Surprise, surprise!  It's officially the start of Autumn today (September 23), and we all know what that means - it's ...
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Your website is your seal of approval!

Website = legit business...or does it? Many businesses are under the impression that if they have a website they're instantly ...
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Extra pair of hands required!

We're on the hunt for a fantastic freelancer! Michelle's off on maternity leave soon and we need an extra pair ...
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Something is rotten in the brewery of Denmark

A few weeks ago, something odd happened that started a conversation at On Fire, as well as with some of ...
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Our Valentines guide to wooing your target audience

You’re on a date. You’ve put in the leg work, you know a bit about them and had a snoop ...
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Telling your brand story through social media

In a highly competitive and noisy market, making your brand stand out above the rest and resonate with its target ...
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Always look on the bright side of social comms

If you Google ‘social media’, you’ll find a raft of articles about how it’s damaging to mental health, making us ...
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Chocolate cake with pears

The Great British Social Media Off

It's that time of year again! The Great British Bake Off is kicking off and the entire nation is perfecting ...
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Using social media to highlight your green credentials

Since environmental issues first gained widespread attention in the 1970s and 80s, when leaded petrol and chlorofluorocarbons in refrigerators were ...
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instagram iphone

What do you mean “We’re not on Instagram”?

Since Mark Zuckerberg invited 250 of the top advertising and marketing executives to Facebook around ten years ago, companies have ...
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Customers not listening

Are your social media posts turning your customers off?

Ask any business why they use social media and the majority would say “to make sales”. That’s fine and fair ...
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Why social media matters to your TV advertising

It’s a word that’s become ubiquitous over the last few years… Twitterstorm. If you don’t know what it means, it’s ...
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Thanks John Lewis, but you can stop now…

Well, it’s that time of year again… John Lewis are about to fire the Christmas starting gun with their festive ...
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Instagram stories

Instagram Stories – The 411

So, Instagram’s latest update includes a new feature called ‘stories’. To anyone who has ever used Snapchat this will feel ...
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It’s Like Christmas in July! Which is all too common in marketing…

It’s that time of year again! Despite strawberries at Wimbledon, the Euros and the odd smattering of barbecue-suitable sunshine, something ...
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Dogsbody social media

Why you should treat your company social media completely differently to your own

Using your own social media is pretty much simplicity itself. We all know how to use each different social network; ...
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Should you ever talk politics on your businesses social media?

So the EU Referendum’s been and (definitely not) gone, and we saw a huge variety of approaches taken by businesses ...
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Vanity metrics won’t increase your bottom line

We all have that one friend that will tell you, even when you feel like absolute s**t, “You’ve never looked ...
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Instagram

How to reach your Instagram followers WITHOUT asking them to turn on notifications

Unless you’ve been sleeping under a rock or have been on an Arctic expedition over the past few weeks, you’ll ...
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Congratulations! You’ve just used the exclamation mark incorrectly!

If you’ve seen the news recently, you’ve probably noticed a bit of a backlash on a Government update to teachers ...
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twitter algorithm

Are ‘algorithmic feeds’ carving Twitter’s own headstone?

If you've been on Twitter recently, you've probably seen some reaction to Twitter's 'algorithmic timeline' announcement. The reaction has been ...
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How to handle your social media when most of your customers want your blood

There are a number of things that people get passionate about, ranging from stamp collecting to Star Trek to One ...
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