Keep your accounts updated with fresh, interesting – and importantly – relevant content. Using a mix of posts delivered in the right tone means your customers have a reason to follow and engage with you.
Defining who you are, your values and how you want to be seen is vital in setting the tone for your marketing and social media. Brand development is a key factor in all social media activities.
Without a strategy, there’s a risk of posting too much, posting the same thing over and over or even sharing things your customers don’t care about, which gets you unfollowed. Developing strategy ensures your feed remains interesting and varied.
Developing original content, whether it’s blogs, infographics or photography means you put out the right message and image to your customers and give them the best sense of who you are.
If you’re already active on social, we can stand back and review your accounts as a whole to see what’s working for you, which would allow you to improve and build on any success you’ve already had.
Identifying important and key figures that can assist and help build your brand is important to try and share your message widely and build trust in your brand, whether it’s for new product development or simply reinforcing your credentials.