Blog - On Fire Marketing
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instagram iphone

What do you mean “We’re not on Instagram”?

Since Mark Zuckerberg invited 250 of the top advertising and marketing executives to Facebook around ten years ago, companies have ...
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Customers not listening

Are your social media posts turning your customers off?

Ask any business why they use social media and the majority would say “to make sales”. That’s fine and fair ...
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Why Social Media Matters to Your TV Advertising

It’s a word that’s become ubiquitous over the last few years… Twitterstorm. If you don’t know what it means, it’s ...
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Thanks John Lewis, but you can stop now…

Well, it’s that time of year again… John Lewis are about to fire the Christmas starting gun with their festive ...
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Instagram stories

Instagram Stories – The 411

So, Instagram’s latest update includes a new feature called ‘stories’. To anyone who has ever used Snapchat this will feel ...
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It’s Like Christmas in July! Which Is All Too Common In Marketing…

It’s that time of year again! Despite strawberries at Wimbledon, the Euros and the odd smattering of barbecue-suitable sunshine, something ...
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Dogsbody social media

Why you should treat your company social media completely differently to your own

Using your own social media is pretty much simplicity itself. We all know how to use each different social network; ...
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Should you ever talk politics on your businesses social media?

So the EU Referendum’s been and (definitely not) gone, and we saw a huge variety of approaches taken by businesses ...
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Vanity metrics won’t increase your bottom line

We all have that one friend that will tell you, even when you feel like absolute s**t, “You’ve never looked ...
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Instagram

How to reach your Instagram followers WITHOUT asking them to turn on notifications

Unless you’ve been sleeping under a rock or have been on an Arctic expedition over the past few weeks, you’ll ...
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Congratulations! You’ve just used the exclamation mark incorrectly!

If you’ve seen the news recently, you’ve probably noticed a bit of a backlash on a Government update to teachers ...
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twitter algorithm

Are ‘Algorithmic Feeds’ Carving Twitter’s Own Headstone?

If you've been on Twitter recently, you've probably seen some reaction to Twitter's 'algorithmic timeline' announcement. The reaction has been ...
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How to handle your social media when most of your customers want your blood

There are a number of things that people get passionate about, ranging from stamp collecting to Star Trek to One ...
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